b'INTERNATIONAL TRADE & RELATIONSis a big concern for corporations. New non-traditional countriesHowever, this means relocating personnel to locations not previ-that are now being targeted by businesses include Vietnam, Indo- ously used by many corporations, and this can be a downside. nesia, Turkey, Poland, Chile and Mexico.New countries will create a learning curve for the corporation and time to establish a level of assignee comfort when the corpor-The most difficult issue to deal with is shared interests betweenation is still getting their feet wet in the new location. Contacts countries, says Egan. The problem is trying to measure your allyand support services will have to be vetted in these new countries when issues such as security, monetary needs and access to labourwhere the companies have limited or no previous experience.are constantly changing, as well as where a country currently sitsIf friendshoring does move forward, the geopolitical influence politically, he notes. determining shared interests will lead to new, or re-defined, Hirsch adds that identifying your allies will be difficult as govern- trading blocs. Friendshoring could change the calculus utilized by ments and policy in countries change over time. Then we havea corporation in considering country candidates for relocation, the problem of the new approach resulting in the old says Egan. These are issues where political needs trump trade east-west trade blocs governed by politics more than purelyneeds. To my mind, its a backward step, [and] one that could economic drivers. certainly affect relocation.IMPACT ON RELOCATION At present, the friendshoring concept is largely a discussion point internationally. While some corporations are already making Egan sees some initial upsides for the relocation sector. Multipleplans for additional supply points in new, non-traditional coun-corporate manufacturing or service locations means more reloca- tries, many are waiting for someone else to jump in the water first. tions to staff these sites in new countries and to train locals, installBroadly speaking, the whole issue is up in the air and more time is or modify equipment, and manage new supply networks.needed to see how the concept shakes out.PERSPECTIVESP R O F E S S I O N A L S E R V I C E S D I R E C T O R YACCOMMODATIONS EXTENDED STAY REAL ESTATECorporate Stays . DigitalLes Suites - Ottawa 25The Lind Realty Team Inc., Brokerage.17 www.corporatestays.com www.les-suites.com https://lindrealty.ca/Staybridge Suites INTERNATIONAL, CORPORATE, RELOCATION MANAGEMENT SERVICESOakville-Burlington. 11COMMERCIAL & RESIDENTIAL MOVERSwww.ihg.com/staybridge/hotels/us/en/oakville/ Bristol Global Mobility Ltd. .11 yyzsb/hoteldetail?cm_mmc=GoogleMaps-_- Matco Moving Solutions 18www.bristolglobal.comSB-_-CA-_-YYZSB www.matco.ca Cartus Digital APPRAISAL SERVICES MOVING & STORAGE FACILITIES www.cartus.comAppraisal Institute of Canada 10Riverbend Movers 9SIRVA BGRS Digital www.aicanada.ca www.riverbendmovers.comca.sirva.comwww.facebook.com/riverbendmovingandstorage/ TRC Global Mobility, Inc. 4 AUTO ACQUISITION & DISPOSAL www.trcglobalmobility.comCorporate Fleet Services 11MOVING & STORAGE SERVICES RELOCATION MOBILITYwww.cfleets.com Atlas Van Lines Weichert Workforce Mobility(Canada) Ltd.Inside Back Cover.Outside Back Cover CULTURAL / LANGUAGE TRAINING www.atlasvanlines.ca www.weichertworkforcemobility.comCultural Awareness International 11Quality Move Management Inc 3 www.culturalawareness.com www.qmm.com VEHICLE TRANSPORTATION EXECUTIVE RECRUITING Taylor Moving and Storage Ltd. 11Hansens 19, Digital Signature Source 11www.ataylormoving.com https://www.lhf.com/www.signature-source.com NATIONAL RELOCATION SERVICES Livingston Transportation Inc25, Digital RELONAT.Inside Front Cover, Digitalwww.vehicletransportation.cawww.relonat.com Snowbirds Auto Connection Ltd. 23 www.snowbirdsautoconnection.com26PERSPECTIVES Spring 2023'